Prasar Bharati launches OTT platform Waves at IFFI
Prasar Bharati, India’s own broadcaster, has launched its own Over the Top (OTT) Platform ‘Waves’ with a tagline ‘Entertainment ki Nayi Lehar’.
As Navneet Kumar Sehgal, Chairman of Prasar Bharati, mentioned that The app, is developed with an intention to deliver clean entertainment for families comprising infotainment, movies, gaming, music, shopping on Open Network for Digital Commerce (ONDC). ‘Waves’, available on both widely used operating systems- Android, iOsThe content is available in 12 languages including Hindi, Marathi, Assamese, English, Tamil, and Konkani and houses over 65 live TV channels, Video on Demand content. The app was launched by Goa Chief Minister, Pramod Sawant.
Sanjay Jaju, Secretary, the Ministry of Information and Broadcasting, commented that ‘Waves is a significant step towards digital vision of nation”. While according to CEO Gaurav Dwivedi added that the OTT platform aims to support young creators like Kamiya Jani, RJ Raunac and many others. He also shared that they have partnered with institutes like FTII and Annapurna to showcase productions by students.
‘Waves’, that is launched at the on-going 55th International Film Festival of India (IFFI) in Panjim, will screen new films and shows screened during the festival like ‘Roll No.52’ by Nagarjuna and Amala Akkineni, and Guneet Monga Kapoor’s ‘Kicking Balls’, ‘Fauji 2.0’ starring Gauhar Khan. Other offerings include music shows, crime thrillers, and animated shows for children. Live content includes ‘Mann Ki Baat’, Ayodhya’s Prabhu Shriram Lalla Aarti, and international events like the US Premier League Cricket Tournament. Waves has also partnered with CDAC for a cyber-security awareness campaign.
