One of India’s richest Youtubers is a Home Chef!
One of India’s richest Youtubers is a Chef!
Who says life is over by 50? Some start living their best lives post that. One such example is Nisha Madhulika, 65, now ranked as India’s richest Youtuber. Originally a teacher, Nisha madhulika, is also one of the earliest members to recognize the power of YouTube and joined it way back in 2009. Nisha started posting videos of simple , homestyle recipes that Indian women master in and in the last decade and a half she has garnered over 14.5 Million subscribers on YouTube, 5.7 Million on Facebook, and 3.4 Lakhs on Instagram. She initially started with blogging and after positive feedback for the first 100 simple and uncomplicated recipes that she had posted in 2011, she began her YouTube journey full-fledged by 2011.
NYouTube link to her channel: https://www.youtube.com/@nishamadhulika
Participating in YouTube’s #SeeSomethingNew campaign to featuring in Major publications, in their lists of "India’s Top 10 YouTube Superstars”, Nisha Madhulika’s journey is as interesting as it gets for a teacher who was expected to retire and enjoy the good life. With growing awareness about Home cooked food, she is bound to be the go-to reference for first time chefs experimenting, as her channel follows the mission of-”To bring joy and togetherness to every home through wholesome and healthy recipes”.
Her traction on YouTube was acknowledged by the digital platform by awarding her the Most Popular Cooking Content Creator in 2017. With her regular posting, which is loved by masses, she has accumulated a net worth of Rs 43 Crore over the past 15 years.
Mother of Two, born & brought up in Uttar Pradesh, and settled post marriage in Noida, Nisha is an example for many women to monetize their not-so-hidden talent of cooking at home and making their passion as a profession too.
Beyond her YouTube journey, she has expanded her vision by supporting Charity projects and is closely associated with Tata Trust’s Project Druv, aims to bring internet connectivity to rural areas of India.